All Events
Event
Force Friday
2015-09-04
- 2015-09-06
Reading time: 3 min
Overview
Force Friday was the global merchandise launch event for Star Wars: The Force Awakens, the first major Star Wars film in a decade.
The Event
On September 4, 2015, merchandise for The Force Awakens was released simultaneously worldwide. Fans lined up at stores to get their hands on toys, collectibles, and apparel.
Impact
Force Friday marked the beginning of a new era of Star Wars merchandise and fandom. It demonstrated the enduring power of the franchise.
Legacy
Force Friday has become an annual tradition for new Star Wars film releases, with each film bringing new merchandise excitement.
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